Being said by his own woman, Su Yi felt a little embarrassed. Just as he was about to say a few words, the door opened.
“Boss Lin is here too!”
Yu Weiqi walked in, and when he saw Lin Xia was there, he was slightly stunned, and then greeted her.
“Hmm~~” Lin Xia responded, rolled her eyes at someone, and then smiled at Yu Weiqi, “You guys chat, I’m leaving first.”
After watching Lin Xia leave, Su Yi looked at Yu Weiqi, “Is there something?”
Yu Weiqi nodded: “I have something.”
“What is it?”
“About marketing, didn’t you say last time that you would be in charge of BMW’s marketing promotion…” Yu Weiqi whispered.
“Oh? Su Yi patted his head and said, “If you didn’t say it, I would have forgotten it.”
Yu Weiqi:..
“Well, wait for me for five minutes, and I’ll write it to you now. ”
After saying that, Su Yu picked up a pen, took out two sheets of paper from the side, and started writing.
Yu Weiqi thought Su Yi was joking, but when he saw Su Yi actually writing, he didn’t know what to say.
Write now?
Can it be written well?
Yu Weiqi has given up hope and plans to go back and call the marketing department to hold a seminar.
Ten minutes later.
Huh~~
Su Yi waved his sore hands, picked up the two sheets of paper in front of him and said, “Take a look.
Yu Weiqi nodded, took it, and started to drive. Before he even read the content, he was attracted by the title.
“I’d rather cry in a BMW than laugh on a bicycle”
Interesting.
Yu Weiqi became interested.
After reading it carefully, the story is about a couple who have been in love for many years and were about to get married, but the girl lost her eyes and met a rich second-generation man. Under the money, the girl’s worldview was quickly changed. She no longer dated the boy who was her childhood sweetheart, and no longer had any contact with him. When the boy found the girl with his bicycle, the girl was with the rich second-generation man.
The boy questioned the girl.
But the girl said, “I would rather cry in a BMW than laugh on a bicycle.”
The story is simple, but it makes Yu Weiqi feel uneasy.
“How is it? What do you think of this marketing?” Su Yi asked when he saw that he had finished reading it.
Huh~~
Took a deep breath.
Yu Weiqi nodded and said, “The story is good, but will there be too much negative risk?”
“Negative?” Su Yi smiled, “If there is a negative, it is small-scale. More importantly, through this story, it can establish that driving a BMW car can win the favor of women. This is the key. As long as this goal is achieved, I think it’s okay to have some negatives.”
“”Okay then
Seeing Su Yi said so, Yu Weiqi had to nod in agreement.
Su Yi looked at Yu Weiqi and said carefully: “Remember, don’t invite celebrities to guest star in this matter, invite two ordinary people, and then find someone to train their acting skills. Don’t let people see that it’s acting. This isThe key is whether this advertisement can be successful. ”
Yu Weiqi nodded carefully, “I understand, I will take charge of this matter myself.”
“Yes.”
Su Yi nodded: “When the film is ready, let me take a look at it first.”
“Okay. ”
Ps: There are only five updates today. It’s the National Day. Please take a break. Please forgive me.
Chapter 1: Terrifying sales, net profit of 100 million in half a month (customizable)
After getting the marketing plan from Su Yi, Yu Weiqi went back and called a meeting with the marketing department. He took out Su Yi’s plan and asked everyone to discuss it. As a result, everyone agreed with Su Yi’s plan and pointed out its advantages. Therefore, Yu Weiqi had to follow this plan.
Select candidates and send them to ATV for emergency training. Talk to ATV about filming. In order to make the story more poignant, it is planned to use the rainy season or artificial raining method.
A week later.
The film was finally made.
Yu Weiqi hurriedly showed it to Su Yi.
“It’s well shot. The artistic conception has come out. There are just some flaws in the acting. But it’s nothing. Send it directly to ATV and TVB. Also send one to Hutchison Whampoa-Kowloon Wharf. I have already said hello to them. The outdoor electronic screen will also play it. ”
After a pause, Su Yi remembered something and said, “Also, at the end, write a sentence about the truth of the story.”
“This… Will anyone ask where the real story comes from?”
Yu Weiqi frowned and said.
Su Yi didn’t care and smiled, “Don’t worry, even if someone doubts, the media is in our hands, so we don’t have to worry about this problem.”
“The reason for adding this sentence is that this video is obviously shot by the director, and it is not very real. Instead of letting the citizens doubt, it is better to point out that this short video is from a real person and a real story. In this way, they may be more receptive.”
“Okay, Yu Weiqi was convinced by him.
“Go and arrange it.”
After a pause, Su Yi said, “This video can also be released in Taiwan and Singapore. As for the marketing in the island countries and overseas, it needs to be changed and cannot be based on this. In short, let the marketing department think divergently and write stories like screenwriters. If it doesn’t work, you can go to ATV to find a few screenwriters and ask them to write a story about BMW.”
“Don’t be too obvious. The ultimate goal of the story is to secretly show that buying a BMW is a very high-end thing.”
“Yes?”
“Okay, broadcast this video as soon as possible.”
Su Yi waved his hand.
“Understood.”
Three days later, during prime time, ATV and TVB suddenly broadcast a video from two TV stations, instantly setting off the entire Hong Kong.
“I’d rather cry in a BMW than laugh on a bicycle.”
In the video, the good-looking woman yelled at the young man pushing a bicycle in the rain, and then got on the white BMW without hesitation, leaving the man pushing the bicycle and standing in the rain for a long time. The camera then zoomed out, creating a bleak and desolate scene.
“Fuck, how can there be such a cheap woman? Can the love between childhood sweethearts not be worth a BMW?”
“I really feel sad and unworthy for this man. I should slap him directly.”
“This woman is too realistic and too cruel. Why can’t I meet such a sincere man?”
“Sure enough, good men meet bad women, and good women meet bad men.”
Compared with the male audience who all pointed at the woman, many vain and materialistic women said: “This woman is right. Youth is only ten years long. Why waste it on this poor guy.”
“We should have broken up long ago. Isn’t it nice to sit in a BMW?”
“Love? It’s all a lie.
There is no doubt that the broadcast of this short film caused a huge sensation. That night, countless Hong Kong families were discussing this matter. Some thought that the woman was wrong and said that even the house Why should I be with him if I don’t even have a car?
I don’t even have a living security, and life is only a few decades long, so why not live freely and at ease?
Those who don’t support this think that the woman is a scumbag and a gold digger, and has ruined a childhood sweetheart relationship.
In short, almost millions of people in Hong Kong are discussing this matter, and the quality of life of these millions of people is basically above the middle class in Hong Kong.
After all, people who can afford a TV these days still have a salary or the ability to make money, otherwise they can’t afford it.
Among these words, there is another word that is often read, that is “BMW”, but many people don’t pay attention to it.
In their minds, there is already a mark.
That is, “BMW car”
“A car that can run as fast as a girl.”
And other words, don’t underestimate these, once time ferments, then when buying a car, the subconscious will goLook at BMW cars, and see what is so good about a car that can make a woman abandon her childhood sweetheart and choose a BMW car.
As long as people are curious, and then grasp the marketing skills properly during the promotion, it is not difficult to sell it.
The next day.
The outdoor electronic screens of busy commercial shopping centers such as Causeway Bay, Harbour City, Central, and Yau Ma Tei were all hung with this short video.
