Martin certainly isn’t worried about the quality of”Inception.”
All marketing methods should be based on a solid foundation of excellent quality, so that such products will not be rejected by consumers.
Just like under a gorgeous candy wrapper, if it is a delicious candy wrapped, then the gorgeous candy wrapper will add color to the candy.
And if there is a piece of stinky dog poop wrapped under a gorgeous candy wrapper, even if the consumer is deceived into buying it, after opening the candy wrapper, the candy wrapper and the stinky dog poop will be disgusted by the consumer.
Only when he was confident in his film did Martin dare to promote it in such a big way.
Not only on the Internet and on the streets, but also in the mainstream media.
June 20th.
The American”Wired” magazine suddenly announced that their editors had received a 24-page”top secret” file called”Dream Sharing: Tactical Employment Procedure Manual”. This file is an extended version of the United Dream Machine
《Wired is a monthly science and technology magazine founded in 1993. It focuses on reporting on the application of science and technology to all aspects of modern and future human life, and has a profound impact on culture, economy and politics.
This magazine sells well among North American technology elites.
Their statement immediately aroused the interest of Internet elites and demanded that”Wired” publish the”top secret” file
《Wired magazine published the contents of the archive on the Internet.
In the archives, information about”Dream Operator” is displayed”、”interrogation techniques”、””Equipment Instructions” and other seven chapters. Unfortunately, some chapters have been”obliterated”, and those”obliterated” contents can only be obtained by paying money to go to the theater. At the same time, the last page of the file , there is a QR code, which is the QR code that links to a viral marketing website of”Inception” that has been released a long time ago.
After entering the website, what people see is the spinning top.
Click on the top , you can enter the clearance mini-game.
After completing the game, you can learn more about the instructions for using the”Dream Stealer”.
They are all linked together.
The time comes to July
《Two weeks before the release of”Inception”, there was an intensive bombardment of publicity from all aspects.
Martin even went into battle himself, bringing Leonardo, Yang Mi, Joseph Levitt, and Tom Hardy to an entertainment talk show on Fox TV to talk about various tidbits during the filming of the movie.
For example, in the fight scene in the weightless corridor in the film, actor Joseph Levitt did not use a double, and all actions were completed by himself. When Leonardo wanted to finish it himself, he was stopped by the insurance company representative.
Joseph Levitt said with a smile:”Obviously, in the eyes of the insurance company staff, I am not as valuable as Leon, and they can afford to pay.”
For example, the actor’s name”Cobb” is pronounced like Sanskrit and North Indian. The pronunciation of”dream” in English, Urdu and Punjabi is the same.
Another example is that the filming footprint of the film is all over the world, and the filming of the main scenes alone involved 6 countries on four continents.
During the filming process, the crew went through many hardships, experiencing the scorching heat of Tangier, Morocco, and the heavy snowfall of Calgary, Canada.
Filming locations also included Tokyo, Paris and Los Angeles.
In order to complete a set of vehicle action shots, the visual effects team also used artificial rainfall and other methods to complete the scene of a freight train sweeping through the city center.
Everyone told interesting stories during the filming process in front of the camera.
Fans are looking forward to this movie even more.
The time has come to July 16, 2010
《The spinning top on the Inception website finally stopped.
A line of words appeared above the top: Are you a smart person? Just watch”Inception” to find out.
Obviously, this sentence means that only smart people can understand this movie.
This simple sentence aroused the curiosity and competitiveness of many people.
……
July 16, eight o’clock in the evening.
The red carpet in front of the Chinese Theater in Hollywood was star-studded, with beauties and handsome men vying for beauty.
Leonardo just walked down the red carpet with his girlfriend Blake, and then Matt Damon stepped on the red carpet with his good friend Ben Affleck.
Someone in the press area was joking:
“Couldn’t these two be a couple?”
“They are always together, chances are high”
“I’m looking forward to them both announcing that they’ll come out as gay, so we’ll have something to write about again”
“Instead of looking forward to these two, it is better to look forward to Martin and Leonardo, they are the perfect CPs”
“Come on, this pairing is impossible. Both are famous playboys in Hollywood. Martin even asked the Australian beauty to give him a son.”
“Speaking of Martin’s son, this little guy is probably the celebrity child whose photos are the cheapest. It is said that a photo only costs five dollars. I am too lazy to take a photo.”
“There is no way, why does Martin like to show off his son when he has nothing to do? There are a lot of photos of his son on his Facebook, and reporters like us also took a lot of them, so they can’t be sold at a high price.”
“I suspected Martin on purpose. He showed it openly and openly, but no one paid too much attention to his son’s situation.”
“Makes sense. In this way, are those celebrities who hide their children just hunger marketing?”
Amidst the discussion among reporters,
Matt Damon and Ben Affleck came to the interview area and briefly answered a few questions.
After them, the future Queen Amber Heard walked on the red carpet. and her photographer girlfriend Tasyavan Ree.
Before walking on the red carpet, Amber Heard said excitedly to her girlfriend in the car:”I can’t believe Martin invited us. You said you would walk on it later.” How should I pose after the red carpet? If a fan calls me, should I respond?”
But the embarrassing thing is that when Amber Heard walked onto the red carpet with Tasyavan Ree on her arm, most fans did not recognize her.
The cheers generated when Matt Damon and Ben Affleck just passed by, in The two suddenly lost more than half of their energy when they stepped onto the red carpet.
Fans whispered
“Who are they?”
“do you know?”
“You don’t know him, he’s an unknown little star, right?”
“But that blond hair with big waves is so pretty”((Very good)”She is indeed beautiful. If she has any works, I think I should read them.” (To read Baoshuang novels, go to Feilu Novel Network!)
“Hehe, it’s best to be an art film”
“Hehe, I think so too.”
Amber Heard’s expression visibly changed from excitement to depression.
But she still couldn’t bear to leave the red carpet quickly, posing slowly and moving forward bit by bit.
Her girlfriend on the side TasyavanRee comforted:”Don’t worry, Amber, they will know you in the future”
“future? when?”Amber Heard muttered in her heart, but a smile appeared on her face.
Although the smile was stiff, it was still charming with her exquisite facial features.
However, those photographers and reporters would not do that. It’s no use, just take a few interesting photos before, after all, these photos of unknown people are not valuable.
(Brothers, please take care of me, please give me some comments, flowers, collections, and rewards. Thank you.）
