“Don’t be so polite, just take me to see the R&D products.”
Su Yi waved his hand and said bluntly.
Cao Yuan nodded and took Su Yi to a room on the first floor of the office building without any nonsense. “Boss, this is the R&D department.”
Cao Yuan clapped his hands and said to the people in the R&D department: “Everyone stop, Mr. Su is here to see you.”
The people in the R&D department had heard that the boss of the company was someone else, and he was still very young.
At this time, it was true.
“Hello, everyone.”
Although Su Yi was anxious to see the products, he still had to do basic etiquette and waved to the R&D staff.
“Hello, Mr. Su.”
The R&D staff all stood up and greeted with a smile.
Su Yi shook hands with them one by one.
Then, they came to the small room inside.
“Manager Wang, bring in the developed products. Mr. Su wants to see them in person.”
The man called Manager Wang was tall and thin. He was the manager of the R&D department. His name was Wang Wuzhou. He was a former employee of Xu Jinji.
Not long after, Wang Wuzhou took the noodles packaged in a transparent bag, and also took a few packages without any labels, which looked a bit like sauce packets.
In addition, he also took a pair of bowls and chopsticks.
“Mr. Su, these are several flavors we have developed. Try them.”
Wang Wuzhou pointed to the noodles and sauce packets.
Su Yi nodded.
His eyes stayed on the noodles for a few seconds.
It was similar to the noodles he remembered, both in a wavy shape. Putting the noodles in the bowl, Su Yi picked up the sauce packet and tried to tear it, but the embarrassing result was that he couldn’t tear it open after several attempts.
Su Yi frowned.
This made Cao Yuan, who had been observing Su Yi’s eyes, feel nervous and quickly asked someone to bring scissors.
Cut it open, put the seasoning into the bowl, and then cover it.
While waiting for a few minutes, Su Yi picked up the sauce bag he had just cut open and said, “This bag must be changed. It’s too difficult to tear open. It must be changed to be torn open gently by hand.”
“Otherwise, it’s too unrealistic to bring a pair of scissors every time you eat instant noodles.”
Wang Wuzhou nodded quickly.
“Well, and this packaging is too simple. Spend some money to have someone design it. It’s best for people to know what it is after seeing it.”
“Got it!”
A few minutes passed in a flash.
When Su Yi opened the lid, a fragrance came to his nose.
Just by smelling the smell, Su Yi knew that it was ‘braised beef noodles’ and the taste was exactly the same as what he remembered.
Picking up the chopsticks, Su Yi picked up a chopstick and put it in his mouth.
“Well… Not bad, that’s the taste.”
After tasting it twice, Su Yi knew that it was right. It tasted exactly the same as the braised beef instant noodles made by a certain chef in his memory.
I haven’t eaten instant noodles for a long time. After a while, Su Yi finished a bowl.
Wiping the corners of his mouth with a tissue, Su Yi smiled and said to Cao Yuan: “Mr. Cao, I think we can arrange the production workshop to start production as soon as possible.”
“Okay.”
Next, Su Yi tried other flavors. This time, Su Yi didn’t finish every flavor.
After a while, Su Yi nodded with satisfaction.
The taste was exactly the same as he remembered.
I didn’t expect that five flavors could be developed so quickly.
“Well done.”
Su Yi smiled and said: “It’s much faster than I thought. Mr. Cao, you still have to reward the R&D department.”
Cao Yuan smiled, “Mr. Su, don’t worry, I have arranged to reward the R&D department with 10,000 yuan.”
“Ten thousand yuan is too little, let’s just 50,000.”
Su Yi said lightly.
Cao Yuan nodded, and said to Wang Wuzhou, who was already overjoyed, “Why don’t you thank me quickly?Mr. Su. “Ah! !” Wang Wuzhou, who had reacted, said quickly: “Thank you, Mr. Su!” “Do a good job, I have high hopes for you.” Su Yi said with a smile. After leaving the R&D room and coming to Cao Yuan’s office, Su Yi asked about the R&D cost and production capacity after drinking two sips of tea. Cao Yuan: “The cost is not high, mainly the packaging fee, which is about 50 cents. If the production is increased, it should be able to be reduced. As for the production capacity, it is currently in the trial production stage, so it cannot be estimated.” “However, according to my estimation, the five production lines can produce 200,000 bags. ”
Two hundred thousand packs?
It’s a lot.
It’s definitely enough in the early stage.
As for the later stage, we’ll talk about it later.
Then, the two talked about the instant noodle market.
At present, the main instant noodles in Hong Kong are Yongnan Food and Nissin Company’s ‘Demae Iccho’.
The two companies basically monopolized the instant noodle market in Hong Kong.
It’s not many years since the birth of instant noodles, but it has developed very rapidly.
This is mainly due to the ‘three-minute instant noodles’. In addition, in the early years of Hong Kong, tea restaurants were not allowed to cook rice with fire, and could only sell sandwiches. Later, with the rapid increase in population, many dual-income families could not take care of their children, and the three-minute instant noodles became the food for children.
Not only that, it has also spread among office workers and businessmen.
The price is cheap and it only takes a few minutes to eat.
Therefore, instant noodles became a must-have ingredient in tea restaurants and food stalls.
And instant noodles became popular in Hong Kong.
In the 1990s, it became one of the business cards of the market.
Ps: It’s five updates, and there will be one more tonight.
Chapter Su Ji Instant Noodles
If Su Yi wants to open a gap in the instant noodles market, he must not avoid these two companies.
Among these two companies, the only one that Su Yi can deal with is “instant noodles”.
Although Demae Ichicho is the earliest instant noodles, it does not have a factory in Hong Kong, which means that its cost will be much higher. After all, there is still a transportation cost for thousands of miles.
But Yongnan Food is different.
The founder of Yongnan Food is Zhou Wenxuan.
Zhou Wenxuan may not be famous in the Hong Kong business community, but he is a celebrity in the textile industry. His Nanlian Industry involves dyeing factories, sand factories, garment factories, and also involves shipping and other businesses. He is one of the real rich men.
In addition, the “instant noodles” produced by Yongnan Foods have been out for several years and are very well-known.
It is undoubtedly a challenge for Su Yi to defeat Yongnan.
Another week passed, and the time came to July 2nd.
The factory has successfully produced the first batch of 700,000 packs of instant noodles.
Five flavors.
All are in bags.
Cao Yuan reported the situation to Su Yi.
After listening, Su Yi asked: “The channel can follow the Su’s daily chemical route and lay it out as soon as possible, but if you want to open up the market, the first thing is to have a strong product, good quality and low price. What price do you plan to set?”
“Today I calculated that the actual cost is 40 cents. The instant noodles on the market are currently 2 yuan a bag. In order to maintain competitiveness, my suggestion is to sell it at 1.5 yuan, which is definitely attractive.”
1.5 yuan?
The retail price is 1.5 yuan.
The wholesale price to merchants must be only 1.23 yuan.
Minus the cost of 40 cents, so it only makes 80 cents per bag.
Although the profit is small, this price is acceptable if you want to quickly open up the market.
Besides, you can use the Internet competition method of later generations, first kill the competitors with low prices, and then raise the price after occupying the market.
This method is very good at Internet companies in later generations, and Su Yi also plans to try it.
After a little hesitation, Su Yi said: “Just do as you say! In addition, in order to open up the market as soon as possible, you can take out a sum of money in the early stage to do activities and advertisements, such as organizing a tasting event in some large commercial centers, and don’t be stingy with money, and put a set of all in major newspapers, commercial center posters, etc.”
“In short, I want Su Ji’s ‘instant noodles’ to be famous all over Hong Kong in the shortest time.”
