Annual, global festival
November 8, 2001
Today, there are only a few days left before this year’s “Double Eleven” International Shopping Festival.
Arima is also very busy now.
As early as half a year ago, Taobao started various preparations.
This includes contacting major manufacturers to settle in, qualification review of individual merchants, and logistics and transportation guarantees.
Arima is now very skilled at this series of operations.
After two years of development, Alibaba has now become the largest online shopping company in the world.
Whether it is the number of merchants settled or daily consumer transaction volume, Taobao is worthy of being number one in the world.
The only one that can compete with it is Amazon in the United States.
However, Li Shanshan had already been prepared. He had invested in Amazon a long time ago and became the second largest shareholder after Bezos.
If it weren’t for the stricter antitrust control in the United States, Amazon would no longer have a place for Bezos.
On the other hand, the reason why Li Shanshan allowed Amazon to exist was to promote the development of Alima.
After all, in the later stages of development of a giant, it is easy for it to go astray because it has no rivals in the industry.
If there is such a comparable competitor at this time, it will stimulate the common development of both parties and prevent Lao Ma from slacking off at all.
So after comprehensive consideration, Li Shanshan decided to stay at Amazon, which was considered a very good choice.
“Lao Ma, how many companies have settled on our website now?”
Li Shanshan called Ali Ma with two days left before the countdown to Double Eleven.
“Boss, we have more than 100,000 companies settled so far! And 25% of them are top companies, 55% are medium-sized companies, and the rest are small companies or shops run by individuals.” Arima said
excitedly : “Compared to last year, our stores have grown by 180%.”
After hearing this data, Li Shanshan said with a smile: “Yes, this year’s Double Eleven transaction volume will definitely be much larger than last year!” ”
Boss, you are really awesome. You’re very thoughtful, I didn’t expect Double Eleven to have become a worldwide holiday.” On the
other side of the phone, Alima also took the opportunity to flatter him.
“Be prepared, the logistics pressure will be much greater this time. I still say the same thing, we must ensure the speed of express delivery!”
Li Shanshan knew that this year was still stressful for Alima.
Amazon has also begun to hold the “Double Eleven” shopping festival, which will undoubtedly cause Taobao to lose a certain amount of American customers.
However, compared to Amazon, Taobao’s biggest advantage is express delivery!
After a year of development, Taobao has also completed its own layout in the express delivery industry. It has its own logistics system whether domestic or foreign.
On the other hand, Amazon’s express delivery is still relatively slow at this time, which is where Bezos is improving.
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“Understood, I will do my best to ensure delivery within 7 days. For overseas users, this is still very attractive.”
Alima is very confident about this “Double Eleven” battle.
Li Shanxian doesn’t care, whether it’s Amazon or Taobao.
Anyway, he will have a share of the final income. Of course, from the bottom of his heart, he still hopes that Taobao can be more powerful.
…
At the same time, the world’s major luxury goods companies have set their sights on the upcoming “Double Eleven” international shopping festival.
Last year, everyone tasted the benefits of participating in the shopping festival, and the sales of some brands in one day almost caught up with the sales of the whole year.
This also makes those brands that did not enter Taobao last year very jealous.
This year, everyone is rushing in. Everyone has almost exhausted all kinds of connections, hoping to get the opportunity to be displayed on Taobao’s homepage on Double Eleven.
Everyone knows that as long as it is on the homepage, sales will be guaranteed.
Of course, this is quite difficult. After all, the space on the homepage is limited and only a small number of products can be displayed.
Moreover, this recommendation position requires a large deposit and advertising fee, and it must be reviewed in advance before it can be finalized.
Of course, for big brand companies, money is not an issue, finding a way is the most important thing.
“This year, no matter what, we have to go to the Double Eleven homepage of Taobao! If we miss this opportunity again, we may be two levels away from other brands!” A big-name
luxury company, they almost launched all All the connections, whether they were with whom we could talk or those with whom we couldn’t talk, were contacted.
Unfortunately, no one was able to give an accurate answer in the end, and no one was sure whether they would have a chance to get a recommendation spot on the home page.
“Boss, if you can’t get a recommendation slot on Taobao, we can go to Amazon!” ”
You think I haven’t thought about it? The current situation is that the recommendation slots on Taobao and Amazon are full and have been booked long ago. “!”
“Hey, some companies even paid a large amount of deposits after last year’s Double Eleven. If they want to lock in this recommendation position, it’s weird that we can’t compete…” I have to say
, This is in line with the old saying, those who have eyesight are already on the way, and those who have no eyesight are still watching from the side.
…
On the Internet, there are more and more discussions about the “Double Eleven” International Shopping Festival.
Some merchants have pre-heated the event a long time ago and published a lot of advertisements to promote that they will sell products at a discount on Double Eleven. Everyone is welcome to pay attention to store updates in advance.
In order to attract attention, some merchants have launched various large-amount lottery activities. As long as you purchase goods on Double Eleven, you can participate in the lucky draw.
In addition to these, there are also merchants who directly promote free gifts on Double Eleven. Just follow the store to receive free products.
I have to say that this is a huge investment!
This series of operations can be said to arouse consumers’ emotions.
In this era, consumers still have too little exposure to various routines, and they are easily attracted by various words such as “free” and “lottery”.
Suddenly, people’s enthusiasm for “Double Eleven” became even higher.
It can be said that this day seems to have become a global holiday all over the world.
