: Conspiracy to join forces, will the VCD industry change?
The outbreak of Wanyan VCD in November was a disaster for Hu Zhibiao.
He never figured it out. It was Wanyan Game Console that became the standard king, but why did Wanyan VCD explode in the end?
“Boss Duan, can we find a place to chat?”
On this day, Hu Zhibiao finally couldn’t sit still and took the initiative to contact his old rival, Duan Yongping of BBK VCD.
After Duan Yongping received the call, he hesitated for a moment, then took a deep breath and said: “Okay!” There was no way
, he really couldn’t stand it anymore, the expansion of Wanyan VCD put too much pressure on him, otherwise He will not accept the other party’s invitation.
Speaking of these two people, they had an unpleasant experience before.
Duan Yongping served as the general manager of Xiaobawang Company at the beginning and turned this small factory into a well-known company in the country. The Xiaobawang game console he promoted was a hot seller.
At that time, Hu Zhibiao had not yet made VCDs, but had pirated the Little Overlord game console, which also caused great losses to Duan Yongping.
Duan Yongping once took Hu Zhibiao to court.
But because Duan Yongping’s Little Overlord was also a pirated version of the Nintendo FC game console from the island country and did not have its own core technology, the lawsuit ended up being settled.
From then on the two men became enemies.
However, there are no permanent friends or permanent enemies in the world, only permanent interests.
Now, two former enemies meet each other.
Hu Zhibiao liked drinking tea, and Duan Yongping also liked it, so they chose a teahouse as the meeting place.
“Boss Duan!”
Hu Zhibiao took the initiative to say hello, and then said slowly: “I am a rough man, and this is the end of the previous grievances. How about canceling them with one stroke?” ”
Okay, canceling them with one stroke.”
Duan Yongping stretched out his hand, and the two of them Hold it together.
“Mr. Duan, to tell you the truth, the sales of our Aidoo VCD last month were very bleak. We can’t continue like this.”
Hu Zhibiao went straight to the point. This sentence immediately resonated with Duan Yongping.
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“Yeah, our BBK VCD is also having a hard time. Do you have any good ideas?”
Duan Yongping knew that the other party was looking for him and must have already made a plan, so he asked directly.
“I want to join forces with you!”
Hu Zhibiao looked at the other party and said slowly: “I have a plan, that is, our two families will join forces and lower the price together!” ”
This…”
Duan Yongping was slightly startled: ” A price war?”
“Yes!”
Hu Zhibiao nodded: “We can’t sit still and wait for death. Only by lowering prices can we seize the market. Otherwise, if we continue like this, our two families will be defeated by Wan Yan sooner or later.” At this time, Duan Yongping fell
into Thoughtfully, he knew the dangers of a price war and that once it started, it was difficult to stop.
This is a way to gain sales growth at the expense of profits, which is tantamount to drinking poison to quench thirst and fishing from the lake.
Moreover, if a company engages in low-price sales for a long time, profits will be reduced, and accordingly investment in R&D, marketing, management and other fields will be reduced, resulting in insufficient development potential, which in turn will further affect the company’s performance, making Businesses are trapped in a vicious cycle.
“Mr. Duan, don’t hesitate anymore. With the help of CCTV’s King of Standards, Wanyan VCD’s current momentum is unstoppable. Only if we work together to reduce prices can we regain part of the market through low-price strategies.” Hu Zhibiao talked about it, obviously
he The decision has been made.
Duan Yongping took a deep breath, and he had to admit that what the other party said was correct.
In his opinion, Li Shanshan’s 333 million yuan was really worth it!
Others competed with one brand to become the brand king, but only Li Shanshan spent one price and got double the effect!
If he knew that spending one share of the price would not only buy double the effect, but also triple or quadruple the effect, he would probably be so angry that he would vomit blood.
“Let me think about it again.”
Duan Yongping said this, but he was actually tempted. The current situation is a dead end if he doesn’t seek change, so why not try to lower the price!
Seeing the other party lost in thought, Hu Zhibiao knew that Duan Yongping would definitely agree.
Although Aiduo has made a lot of money this year, who would think that he has made too much?
…
